Air Asia Marketing Analysis 1. The top management for AirAsia, executive comes from diverse background which they hold ex-top government official position. Our website is about the Information System that used in a company. Company Background and analysis of AirAsia This report conducts an analysis of AirAsia, the world’s Lowest Cost Airline. Air Asia History. AirAsia Information Technology System: Home Company Background Amadeus Technology Amadeus Platform Booking Flow Welcome to Our Site. AirAsia was founded as a government-controlled airline in Malaysia in 1994. Information systems have significantly transformed the way business is conducted. Anthony Francis Fernandes PSM, CBE (born 30 April 1964) is a Malaysian entrepreneur.He is the founder of Tune Air Sdn. BACKGROUND/HISTORY Thai National Airline was the only one airline which could fly in the main routes such as Bangkok-Chiang Mai by non-stop traveling in the past. AirAsia is a low cost carrier based at Kuala Lumpur International Airport, Malaysia. Bhd., who introduced the first budget no-frills airline, AirAsia, to Malaysians with the tagline "Now everyone can fly".Fernandes managed to turn AirAsia, a failing government-linked commercial airline, into a highly successful budget airline public-listed company. AirAsia X is the long-haul, low-cost affiliate carrier of the AirAsia Group that currently flies to destinations in the Asia Pacific region and beyond. "Now Everyone Can Fly".. 2. It was originally founded by a government-owned conglomerate DRB-Hicom. AirAsia was found in 1993 and it started its operations from 18 Nov 1996. At this stage, the airline offered full services for relatively low prices, if compared with Malaysia Airlines. It was established initially by DRB-Hicom, a government owned- … Professional Diploma Program in Logistics and Supplier Chain Management Project Studies - Enabling Technology in Airline Industry 4 COMPANY BACKGROUND AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. The airline currently serves 31 destinations across Asia, Australia, the Middle East and the United States of America. The main hub is the low-cost carrier terminal (LCCT) at Kuala Lumpur International Airport. 1. Air Asia has been consecutively designated as the leading low-cost carrier in the Asian region. Air Asia is a low-cost airline headquartered in Malaysia. AirAsia X operates a core fleet of 35 A330-300s. This is SWOT analysis of Air Asia. Air Asia was established in the year 1993 and started its operations on the 18 November 1996. HD wallpapers and background images History Background. In 2001, AirAsia was heavily in debt and was bought by Tony Fernandes for less than one dollar. AirAsia needs no introduction in ASIA and ASEAN, where it is the leading low-cost carrier, connecting people and places across 388 routes, 104 of which are categorised as unique routes. You can also upload and share your favorite AirAsia wallpapers. The largest airline in Malaysia the business is known to be highly employee centric. Background information of AirAsia History The airline was established in 1993 and started operations on 18 November 1996. Tons of awesome AirAsia wallpapers to download for free. The carrier, which was formed out of Tune Air in 2002, is led by CEO Tony Fernandes and pioneered the cross-border joint venture in Asia, establishing Thai and Indonesian units with bases in Bangkok and Jakarta. Other airlines had to land at Utapao airport before taking off to Chiang Mai. In Kuala Lumpur. AirAsia is a Malaysian low cost airline. BACKGROUND Air Asia Berhad is the only Malaysian-based low cost airline and also a pioneer of low- cost travel in Asia. BACKGROUND/HISTORY 3.